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OLFACTIVE ART • ORIGINAL SCENTS
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    Element Experimental Aroma Lab

    We believe perfume is an art form, not just a commodity. Our creations aren’t just pretty smells. Each perfume tells a story, illustrates a lived experience, embodies a feeling, or explores a concept.

    ALICE

    A wildflower fever dream of rabbit holes and roses.  FINALIST Art & Olfaction Awards 2025Shop now

    2000 Years of Feminine Rage

    Inspired by a life lived in a woman’s body…Shop now

    Aurum

    An exploration of olfactive texture… shimmering, metallic, liquid goldShop now

    Gypsum

    If you could bottle a hug from someone you love…Shop now

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    Deluxe Samplers

    Curate your perfect discovery setChoose Your ‘Fumes
    About Element Aroma Lab

    Handcrafted in Aotearoa, Element perfumes are the conceptual offspring of perfumer and artist Emily van Oosterom.

    Element perfumes illustrate memories, lived experiences and explore ideas within the olfactive space.

    Bringing together the finest perfumery ingredients from across the globe in an evolving balance of art and science.

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